Bach – tote bag
To make some noise about our 10th anniversary, we have released a collection of limited edition t-shirts and tote bags that draw their inspiration from 1980s and 1990s band t-shirts. Our designs celebrate the mega stars of classical music.
In Jouni “Jones” Lehtonen’s portrait, Johann Sebastian Bach is re-imagined through a 1990s hip hop aesthetic. For his day-job, Lehtonen creates promotional images and visuals for some of Finland’s top rap artists. The idea for the tote bag came to him quickly as a result. According to “Jones” the classic fonts and imagery associated with the hip hop scene are a perfect fit with Bach:
“I wanted the tote bag to bring these two very different worlds together in a way that would have credibility in both the hip hop and classical music fan circles. What I want is to make people smile every time they pull one on. Negotiating these polar opposites was great, and the creative process was absolutely fascinating.”
These stylish cloth tote bags are sustainably produced by Pure Waste using 100% recycled materials. With Musiikkitalo logo on reverse.
Jouni "Jones" Lehtonen:
Instagram: @jounijoneslehtonen